Pop-up Department Store

Brand Strategy, Construction Management, Copywriting, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing

STOREROOM This self initiated project, STOREROOM, curated twelve established design brands to open their warehouse (storerooms) for the holidays and bring sales discounts to a select clientele without risking damage to the brand. From identity, store design, layout, marketing, merchandising, events, graphic design and digital we covered it all and then some. We even turned the store into a restaurant on the last night, tearing down walls to reconstruct them into a 40ft long table seating all those involved.