Regeneration Agency
Brand Strategy, Construction Management, Copywriting, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing
STANDARD DEVIATIONFounded to create new standards of business practice that deviate from the current norms. Standard Deviation is the passion of Mawuena Tendar and Lara Pagnier, which was formed from their extensive business consulting around the globe. They aim to deviate our economy onto a positive path with circular and regenerative businesses. Working closely with the founders to imagine a graphic system that aligns with their intentions, I developed a graphic identity with reversed text to force a second look and rethink; this, combined with the two deviating graphic elements and colour blending, allows for play and multiple motion options across media.