Brand Strategy, Construction Management, Copywriting, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing

Proef Applied trend forecasting company Proef was in need of a clear and unobtrusive visual identity and simple go to market communications. It was clear that the B2B brand needed to be both distinctive yet not overshadow the unique analysis and strategy built for each client. I developed a linguistics inspired graphic system with a simple visual grammar that allowed for multiple and mutable graphic interpolations. This allowed us to concentrate on expounding through communications the company’s unique process of cultural analysis and applied strategy. As well as graphic system we developed the website, interactive business stationary and client communication documents.