Pop-up Gallery Store
Brand Strategy, Construction Management, Copywriting, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing
Silverman GallerySometimes a small budget and short lead time are just the right creative parameters. With two weeks and a few hundred dollars, I designed and built the retail pop-up for Silverman Gallery, also creating the invitation. Borrowing form and aesthetic from the market stall and the supermarket, the notion of immediate commercial exchange within the gallery context quickly allowed for visitors to have a deeper sense of engagement.