Product launch
Brand Strategy, Copywriting, Construction Management, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing
Levi’s x Opening CeremonyLevi’s wanted an activation and launch party for their collaboration with the beloved fashion brand, Opening Ceremony: Levi’s x Opening Ceremony. The new collection designed by Opening Ceremony used a narrow wale corduroy, so we asked for several bolts of fabric in the various colorways and went to town, literally: Wrapping elements of the city’s street landscape, screenprinting posters, flyposting specific areas of the city, and creating personal invitations for the launch party.