Design Art Brand
Brand Strategy, Construction Management, Copywriting, Curation, Event Production, Exhibition Design, Fabrication, Graphic Design, Identity Design, Interior Design, Launch Event, Marketing, Moderation, Naming, PR, Product Development, Production Management, Product Strategy, Retail Design, Writing
CITIZEN:Citizen Founded in 2004, CITIZEN:Citizen was created by myself, Sweetu and Nicole Patel in Brooklyn, NYC. It became a loved and sometimes controversial brand, producing a wide range of objects from designers across the world. At its heart, CITIZEN:Citizen was passionate about beauty, craft and the power of objects to embody meaning. From 2006, I took over the business and built out the product offer, bringing the work of Tobias Wong into the catalogue, as well as developing the brand language and visual identity, packaging and retail point of sale.
From lighting and furniture to jewellery and sex toys CITIZEN:Citizen used consumer goods as a medium for social critique and, as such, garnered tremendous international attention and regard. We produced limited and open editions, exhibitions, pop-up stores, and product launches, selling both wholesale and retail
CITIZEN:Citizen was carried at Moss, Maxfields, Collette, Troy, museum stores and design retailers. Objects from the collection are also in the permanent collections of the V&A, SFMoMA and MoMA NYC.